The Backyard and beyond
Queensland Country Bank brings the heat
WReturning for a second consecutive season as Principal Partner of the Brisbane Heat, Queensland Country Bank engaged BonBon to evolve its match-day presence and deepen fan connection across the Big Bash summer.
Across December 2025 to January 2026, BonBon delivered a high-visibility activation series at the Gabba, creating consistent opportunities for fans to interact with the brand through engaging experiences and a season-long $50,000 cash giveaway. The activation reinforced Queensland Country Bank’s commitment to community while keeping the brand front of mind in the moments fans are most energised.
Through seamless delivery spanning strategy, creative, build and on-ground management, the campaign strengthened the partnership’s presence and translated sponsorship into meaningful fan engagement across the season.
CONFETTI-WORTHY RESULTS
16,000 + Competition entries
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25,000 Queensland Country Bank foam fingers in the crowd
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308 Photobooth photos taken
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16 Professional athletes hosted in the Backyard
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16,000 + Competition entries 〰️ 25,000 Queensland Country Bank foam fingers in the crowd 〰️ 308 Photobooth photos taken 〰️ 16 Professional athletes hosted in the Backyard 〰️
FROM CONCEPT TO CREATION
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BonBon channelled backyard cricket nostalgia into The Backyard and brought to life a bold, creative concept that spanned furniture and wall treatments to digital signage and playful styling.
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BonBon delivered end-to-end match day experiences, from high-energy, pre-match fan activations to a premium hospitality area to enjoy the game to brand spotlights during breaks in play.
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BonBon amplified QCB’s presence through integrated brand moments, competitions, branded merchandise giveaways, and on-ground engagement, ensuring QCB was part of the action from the first ball to the final over.