A toe-tally unique take on banking
Changing your idea of a back-up plan
BonBon put its best foot forward to help BCU Bank launch a bold brand campaign highlighting cash-strapped Aussies' wild financial back-up plans – including selling feet pics online.
BonBon introduced the BCU Footography Studio, an innovative and engaging activation full of "sole" that complemented BCU's cheeky campaign creative.
Housed inside a Kombi van wrapped in eye-catching BCU branding, the mobile Footography Studio delivered express pedicures, fun props and glamorous professional feet pics.
It captured the attention (and toes) of passers-by and media alike and meant every step of the experience was memorable and fun.
Count the results using both hands… and feet.
CONFETTI-WORTHY RESULTS
135 Feet pics taken
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50 entries into the BCU social competition
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154 media clips
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130 broadcast mentions
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135 Feet pics taken 〰️ 50 entries into the BCU social competition 〰️ 154 media clips 〰️ 130 broadcast mentions 〰️
FROM CONCEPT TO CREATION
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BonBon created memorable experiences for participants while promoting BCU's brand message of financial empowerment and preparedness.
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Coordinating a network of suppliers, scouting locations and securing permits
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BonBon engaged the community in a fun and meaningful way, fostering positive brand association and connection.
BonBon's activation extended the tongue-in-cheek creative brand campaign, building an added layer of recognition and recall.