Landing a golden opportunity
Bringing nuggets of joy to Gold Coast Airport
BonBon has struck gold with our foundation client, Gold Coast Airport.
With a mission to dazzle, BonBon has crafted unforgettable experiences for passengers, staff and stakeholders alike, elevating key occasions as the airport continues to soar following its 2022 terminal expansion.
Masters at crafting unparalleled moments of magic, we bring our flair for chic styling and delectable catering to seamlessly engage with the bustle of passenger traffic while perfecting details others might overlook.
As Gold Coast Airport's go-to event specialists, we have delivered a special staff celebration to mark the $260 million international terminal expansion, a Creator's Brunch, the unveiling of two airline bases with accompanying media activations, AAAirAsia'sKuala Lumpur extravaganza, and the unforgettable Visions and Values Staff Launch.
CONFETTI-WORTHY RESULTS
6 Activations
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1,500 Total Attendees/Influencers to date
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5,500 Giveaways
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400 Competition Enteries
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6 Activations 〰️ 1,500 Total Attendees/Influencers to date 〰️ 5,500 Giveaways 〰️ 400 Competition Enteries 〰️
Sneak peek: unveiling the terminal expansion for staff
Before the inaugural wave of domestic passengers surged through the landmark extension at Gold Coast Airport, BonBon treated staff to an exclusive sneak peek of the brand-new terminal, complete with fanfare, before its official opening.
BonBon proudly coordinated the milestone premiere of a project in the pipeline for six years. Set against the backdrop of unrivalled hinterland views, staff revelled in a bespoke lunch with entertainment and sweet treats.
Global gateway grand unveiling
The Gold Coast welcomed its first international travellers through the $260 million terminal expansion in late 2022. BonBon was up before dawn to help welcome 320 passengers arriving on an early morning flight from Singapore at the revamped multi-level terminal.
To celebrate six new gates and 19 new aircraft on the tarmac, BonBon provided styling, refreshments, cookies for kids and branded space for a national and regional media call. We also hosted Sunrise with our friends at Aruga.
Brunching brilliance
BonBon facilitated brunch with first-class views to celebrate the opening of the Gold Coast Airport International Terminal expansion. Assembling a star-studded lineup of VIP content creators, BonBon orchestrated an exclusive preview of the International Terminal, highlighting the breathtaking views of the sweeping Gold Coast Hinterland.
Guests enjoyed curated gift boxes and a lavish brunch experience with BonBon's meticulous attention to detail and personalised touches. Engaging activities, including fashion sketches and custom GCA luggage tags, enhanced the event, fostered interaction and left a lasting impression.
AirAsia soars
AirAsia enlisted BonBon's guidance to highlight its role as a key international travel partner of Gold Coast Airport as it announced a route between the Gold Coast and Kuala Lumpur, Malaysia. BonBon crafted an in-terminal activation welcome event infused with the Gold Coast's quintessential flair for guests arriving on AirAsia's inaugural flight from Kuala Lumpur.
With many VIP clients in attendance, including AirAsia's Global CEO, BonBon hosted a second activation to showcase Kuala Lumpur to guests at Pacific Fair on the Gold Coast. Traditional games, merchandise giveaways, branding and a bespoke Indonesian chef allowed guests to sample local treats.
Unveiling visions and values with flair
In honour of Queensland Airports Limited's 20th Anniversary, the organisation unveiled its revamped Vision and Values. BonBon was entrusted to create a resonant staff celebration while fostering a deeper connection to the brand's new direction.
Employing a blend of creativity and ingenuity, BonBon curated a memorable staff celebration complete with a custom-designed cake, themed furniture, engaging lawn games, lively music and a local food truck.
FROM CONCEPT TO CREATION
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Understanding the brief and brand needs of each activation and ensuring each one meets the expectations of the client and broader stakeholder group.
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BonBon leveraged our network of trusted suppliers to seamlessly cater to a broad spectrum of event styles and objectives.
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BonBon's creative nous and extensive industry contacts allowed us to craft bespoke and custom solutions for each event.
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BonBon's innate understanding of the travel industry afforded us the privileged position to expertly advise our clients on what works in which environments, providing management of all logistics to support the Gold Coast Airport team.
WORDS FROM FRIENDS
“I speak on behalf of everyone when I say a massive thank you for all of your help in bringing together the AirAsia activations on such a short turnaround. You saved the day and we have had a tremendous amount of positive feedback. Thank you very much! ”