How’s the serenity?
TAB Pool Room: shots, cues and ice-cold brews
The TAB Pool Room racked ‘em up and welcomed footy fans for a second big year at the Gabba with a fresh new look and a bold new direction.
BonBon brought the brand’s signature green flair to life by refreshing the TAB Pool Room’s structure and introducing new design elements that enhanced its atmosphere and functionality.
Maintaining its premium bird’s-eye view of the action, the space was expanded to accommodate an additional 10 guests per game day, increasing its capacity while retaining its exclusivity.
By night, the TAB Pool Room becomes a focal point in the stadium, glowing in a curated green lighting display that ensures it stands out amid a crowd of 40,000 — a true statement space that is vibrant and unmistakably TAB.
FROM CONCEPT TO CREATION
-
BonBon creatively refreshed the space for the 2025 season, developing vibrant and engaging touches throughout the space for fans to enjoy.
-
BonBon managed various stakeholder groups across the build process and the ongoing game day execution.
-
BonBon thoroughly reviewed the TAB Pool Room’s debut season to refine the new space with functional inclusions and capacity-boosting upgrades.