Activating a new era
BonBon helps bring Nicholas Street Precinct to life, one experience at a time
Nicholas Street Precinct- Art led hoarding project
BonBon was engaged to support the revitalisation of Nicholas Street Precinct through a year-round program of placemaking, activations and event-led engagement. Designed to drive visitation, enliven the atmosphere and support tenant success, BonBon’s activation strategy brought energy, colour and creativity to Ipswich’s civic heart.
Working collaboratively with Ipswich City Council and precinct stakeholders, BonBon delivered a suite of activations to create buzz and build community connection – from art-led infrastructure and musical programming to surprise and delight moments and festive charm.
Key highlights included a high-impact precinct launch featuring a custom-branded coffee cart, curated catering from local food operators, and a Spend & Win competition with instant giveaways to drive foot traffic to neighbouring retailers. BonBon was also responsible for the creation and delivery of the precinct hub (Hoyts Building) Christmas theming, bringing festive spirit to the heart of the precinct.
A regular Live Music Fridays program entertained passers-by and encouraged after-work socialising, while roving entertainment during Easter and Christmas added seasonal joy to the experience. BonBon transformed vacant tenancies into vibrant canvases, covering hoardings with custom art-led murals, including a showstopping hand-painted piece by renowned street artist Drapl. A tree-lighting program further softened the streetscape, creating a warm and inviting environment to explore by day or night.
CONFETTI-WORTHY RESULTS
9 walls brought to life with vibrant murals
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100+ metres of fairy lights installed
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35 oversized gold baubles
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11 Live Music Fridays
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60 scoops of gelato won across the launch weekend
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9 walls brought to life with vibrant murals 〰️ 100+ metres of fairy lights installed 〰️ 35 oversized gold baubles 〰️ 11 Live Music Fridays 〰️ 60 scoops of gelato won across the launch weekend 〰️
FROM CONCEPT TO CREATION
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BonBon focused on creating layered, interactive touchpoints that welcomed the public, giving them reasons to stay, play and return.
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From partnering with local food businesses for the precinct opening to promoting neighbouring retailers through prizes and participation, BonBon ensured the community remained at the centre of every activation.
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Through visual art, entertainment and lighting, BonBon helped Nicholas Street Precinct look as vibrant as it felt, improving amenity while reinforcing its brand identity.
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Creative and considered always-on elements, such as Live Music Fridays, public art and tree-lighting, built rhythm and familiarity, while seasonal moments kept things fresh and surprising.