Calling all car lovers!
4 cities, 1 action-packed weekend
BonBon put the pedal to the metal to execute four events across Australia and New Zealand for our friends at Supercheap Auto to turbocharge its car care campaign.
With boots on the ground at Yamanto, BonBon managed teams at Hopper’s Crossing, Penrith and Mount Wellington, maintaining seamless and synchronous communication across all events.
We teamed up with trade pros to create a next-level member experience spanning custom theming and exclusive giveaways to ice cream trucks that kept everyone cool.
Coordinating demonstrations with top-tier trade partners including Chemical Guys, Bissell, Armor All, Meguiar’s, AutoGlym, and Turtle Wax, BonBon ensured each event ran like a well-oiled machine.
We worked with landlords and suppliers to assess traffic, manage risk, formulate backup plans, and communicate with all suppliers on the ground, including staffing, catering and theming. The first 50 visitors at each store also received a custom-branded dry bag, conceptualised and sourced by BonBon.
It was a weekend full of shine, speed and plenty of style!
CONFETTI-WORTHY RESULTS
800 Scoops of ice-cream
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4 Cities
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1 Action-packed weekend
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800 Scoops of ice-cream 〰️ 4 Cities 〰️ 1 Action-packed weekend 〰️
FROM CONCEPT TO CREATION
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BonBon executed four coordinated events across Australia and New Zealand, managing logistics on-site and remotely while ensuring seamless communication across all locations.
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We collaborated with high-profile trade partners including Chemical Guys, Bissell, Armor All, Meguiar’s, AutoGlym and Turtle Wax to deliver live product demonstrations, enhancing brand visibility and audience engagement.
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BonBon delivered a fully themed, immersive member experience featuring exclusive giveaways, custom-branded merchandise, and engaging activations such as ice cream trucks to elevate the in-store atmosphere and delight customers.