Living the dream
Here are 13 million reasons to pick up the phone
BonBon hit the highway with our friends at Aruga to drive excitement and ticket sales for Dream Home Art Union’s $13 Million Gold Coast Dream Beach Life prize home lottery.
Bringing the magic of Christmas to life, BonBon partnered with Hot Tomato radio station to promote the draw through an unforgettable Advent Calendar competition. The high-energy activation combined live radio, engagement and the thrill of the festive season. Listeners were encouraged to phone in during on-air contest segments to compete for the opportunity to win incredible prizes sourced by BonBon, including one $10,000 grand prize. The radio campaign reached far and wide, with over 60 finalists competing for their chance to take home the big prize — all they had to do was join us at the penthouse for one final game.
BonBon custom-built a larger-than-life Advent Calendar with competition finalists opening the doors and matching prizes to win. Driving ticket sales in a fun and engaging way, BonBon amplified Dream Home Art Union’s largest home lottery by building partnerships, fostering community and creating a high-energy activation that kept listeners engaged, all while showcasing the stunning prize home on offer.
CONFETTI-WORTHY RESULTS
$18K Worth of prizes
〰️
210 Radio segments
〰️
60 Eager finalists
〰️
1 $10,000 prize up for grabs
$18K Worth of prizes 〰️ 210 Radio segments 〰️ 60 Eager finalists 〰️ 1 $10,000 prize up for grabs
FROM CONCEPT TO CREATION
-
BonBon executed four coordinated events across Australia and New Zealand, managing logistics on-site and remotely while ensuring seamless communication across all locations.
-
BonBon partnered with Hot Tomato and Aruga to deliver a powerful cross-channel campaign, combining radio, live events, and community engagement to amplify reach and foster meaningful connections with the Dream Home Art Union audience.
-
BonBon managed the end-to-end execution of a high-energy final event at the penthouse, coordinating over 60 finalists, sourcing prizes and delivering a seamless, on-brand experience.