Soaring into the Year of the Dragon
Planning anniversary celebrations with impact for China Airlines
Ever the event magicians, BonBon transformed a hotel ballroom into a vibrant Lunar New Year celebration for China Airlines and its VIP guests, conjuring splendour and sophistication at every turn.
Our brief was to create two unique event spaces to usher in the Year of the Dragon with a stunning celebration. Outside the ballroom, splashes of red and gold adorned the foyer area in celebration of Lunar New Year. Inside, moody blues and soft lighting set the scene for a luxurious China Airlines First Class experience.
BonBon's vision ensured an immersive evening, starting with a boarding announcement in the foyer and a welcome video as guests entered the darkened room, enhancing the sense of occasion.
Interactive quizzes, mini-games, and a prize draw kept attendees entertained and engaged. In honour of China Airlines' 20th Anniversary of flying from Taipei to Brisbane, we treated guests to traditional Taiwanese music and a special tea service during dessert.
CONFETTI-WORTHY RESULTS
80 Guests
〰️
75 Lucky Red Envelopes
〰️
1 Lucky Chair Prize Winner
〰️
3 Boarding Announcements
〰️
0 Gate Changes
〰️
80 Guests 〰️ 75 Lucky Red Envelopes 〰️ 1 Lucky Chair Prize Winner 〰️ 3 Boarding Announcements 〰️ 0 Gate Changes 〰️
FROM CONCEPT TO CREATION
-
By creating two unique but complementary event spaces, BonBon doubled the opportunity to surprise and delight guests.
-
BonBon built recognisable brand touch points into every element of the event to deliver a masterclass in customisation.
Acknowledging and elevating the event's cultural significance through creative solutions and considered supplier sourcing.
Like experienced and unflappable cabin crew members, BonBon ensured a seamless journey for all guests.