Knock, knock
Good things come in small packages
Subway engaged BonBon to celebrate World Cookie Day by opening the "World's Smallest Cookie Shop" in Sydney and Auckland. The goal was to delight locals and visitors with freshly baked Subway cookies, promote brand awareness, and generate positive media coverage.
To bring this pop-up project to life, BonBon designed and constructed a custom-built miniature cookie shop, found the perfect locations, produced custom Subway Christmas decorations and hired warm and engaging promotional staff.
The one-day-only activation was designed to be eye-catching and functional, allowing for the surprising distribution of cookies on-site.
CONFETTI-WORTHY RESULTS
800+ Cookies distributed
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6 Total Clips
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79.9K Estimated audience reach
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1 Cast of Wicked treated to a cookie-delivery
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800+ Cookies distributed 〰️ 6 Total Clips 〰️ 79.9K Estimated audience reach 〰️ 1 Cast of Wicked treated to a cookie-delivery 〰️
FROM CONCEPT TO CREATION
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Overseeing the design, build and final look and feel, BonBon turned one of its signature "big ideas" into the "World's Smallest Cookie Shop" with creativity, ingenuity and a network of trusted suppliers and supporters.
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BonBon was on the ground, ensuring the smooth execution of each pop-up and making sure no cookie fan went home empty-handed. Finding surprising and unusual activation locations in Sydney and Auckland and secured permits for each pop-up.