Hitting style and sophistication for six
Promoting a luxe partnership for The Courier-Mail
BonBon worked with The Courier-Mail to deliver a jaw-dropping, match-winning activation befitting its Brisbane Heat partnership. We developed The Courier-Mail Luxe Lounge, resplendent in custom theming to ensure the media brand remained front of mind in this vibrant hospitality space.
Collaborating closely with Queensland Cricket, BonBon was tasked with overseeing the complete layout, furniture selection, and seamless integration of The Courier-Mail branding to create a cohesive and engaging environment.
Branded and colour-matched wall panels, dynamic signage, and small bar theming touches, such as framed newspaper covers, provided a simple yet effective way to incorporate The Courier-Mail brand into the venue. These thoughtful elements reinforced the partnership and enhanced the overall fan experience, making The Courier-Mail Luxe Lounge a standout hospitality destination.
CONFETTI-WORTHY RESULTS
6 home games
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30 signage locations
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28,355 Steps at the Gabba
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6 home games 〰️ 30 signage locations 〰️ 28,355 Steps at the Gabba 〰️
FROM CONCEPT TO CREATION
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BonBon's creative use of space and attention to detail ensured that The Courier-Mail branding was prominent and appealing.
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BonBon celebrated the partnership between The Courier-Mail and Brisbane Heat in a stylish and memorable manner.
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BonBon's existing relationship with Queensland Cricket allowed us to collaborate effectively with all stakeholders to successfully manage the project's end-to-end execution.