Not another sports conference
Hitting a home run with the launch of Victory Lap
Victory Lap entrance
Forget everything you know about sports conferences. Victory lap was built to challenge the status quo and prove there’s a better way to drive ideas, inspiration and industry connection. Created by Sport Design Australia, the two-day summit brought some of the world’s best sports marketers, creators and strategists, right to Brisbane’s doorstep.
BonBon came on board to help bring this vision to life, transforming Brisbane Powerhouse into an immersive event environment and living extension of the Victory Lap brand and ethos.
Our game plan oversaw the development and installation of premium venue styling and interactive activation spaces, each designed with creativiy and connection in mind. These included a statement VL sculpture, custom-built photo ops and merchandise display, fabricated hanging banners, and stacked branded cubes integrated across key spaces.
But looks aren’t everything. Curating unique touchpoints that facilitated meaningful engagement and enjoyment amongst attendees was crucial to our experiential strategy. From a bespoke catering menu exclusive to the conference, through to a live customisation station and pickleball tournament, nothing was out of the question!
With next year’s waitlist already live, it’s safe to say the inaugural Victory Lap successfully generated some serious FOMO!
CONFETTI-WORTHY RESULTS
1.48M* Potential Audience Reach
〰️
350 Guests
〰️
19 Speakers
〰️
2,100 meals served
〰️
700 Serves of Merlo Coffee
〰️
40 Beach Balls
〰️
4 Premiership Cups
〰️
1 T-Shirt Gun
〰️
1.48M* Potential Audience Reach 〰️ 350 Guests 〰️ 19 Speakers 〰️ 2,100 meals served 〰️ 700 Serves of Merlo Coffee 〰️ 40 Beach Balls 〰️ 4 Premiership Cups 〰️ 1 T-Shirt Gun 〰️
FROM CONCEPT TO CREATION
-
Through spatial design, transformative theming, and interactive touchpoints, BonBon translated “not another sports conference” into a tangible attendee experience that put Victory Lap on the map.
-
Behind the scenes, BonBon managed all the intricate moving parts required to deliver a seamless summit experience. Bringing together people, processes and production expertise, we handled supplier management, technical and operational planning, venue logistics, and live event support.
-
BonBon worked closely with various stakeholders across build, venue theming and partner activations during planning and onsite execution.
-
From site visits through to scheduled show runs, we supported the delivery of a world-class speaker program and execution of custom staging, AV and lighting solutions.