Runaway Bay strikes gold!

Celebrating 50 years of community connection

Runaway Bay Centre wanted to mark its 50th anniversary with a golden celebration that rewarded loyal customers and reinvigorated community connection.  

BonBon was engaged to develop and deliver Strike Gold, a two-week spend-and-win activation that encouraged shoppers to spend locally. It ran in parallel with Golden Memories, a trip down memory lane that rewarded loyal customers for sharing their favourite Runaway Bay memories. 

Through vibrant in-centre activations, custom-built displays and a seamless promotional campaign, BonBon created a festive, high-energy atmosphere that celebrated the centre’s milestone in style.  

The activation inspired repeat visitation, engaged centre retailers and fostered heartfelt engagement from the local community. 

From dazzling gold-themed visuals to the irresistible launch-day cupcake giveaway, BonBon’s creative and logistical execution turned Runaway Bay Centre’s 50th birthday into a memorable and meaningful experience for customers and retailers alike. 

CONFETTI-WORTHY RESULTS

840 Strike Gold competition entries

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61 Golden Memories entries

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200 cupcakes distributed

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335 entry forms validated by promotional staff

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860 customers directly engaged

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39 collateral pieces developed

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840 Strike Gold competition entries 〰️ 61 Golden Memories entries 〰️ 200 cupcakes distributed 〰️ 335 entry forms validated by promotional staff 〰️ 860 customers directly engaged 〰️ 39 collateral pieces developed 〰️

FROM CONCEPT TO CREATION

• Creative Concept and Strategy

  BonBon developed, named and visually branded the Strike Gold promotional concept to capture the centre’s milestone and inspire participation through its vibrant, high-energy theming. 

• Event Management

  BonBon coordinated on-ground logistics, supplier management and promotional staff to deliver a seamless activation and drive strong customer engagement. 

• Retailer Engagement

  BonBon ensured every store benefited through simple entry mechanics and clear communication tools, encouraging collective participation and cross-centre engagement. 

• Campaign Creative

  BonBon tasked Aruga to design cohesive visual branding across activation assets, signage and advertising to enhance in-centre visibility, and crafted compelling campaign materials to communicate key messages and calls to action.