$20 million reasons to say thanks

BonBon and Aruga hit the highway to celebrate a major milestone in the 25-year partnership between Ergon Energy Retail (EER) and the Royal Flying Doctor Service (RFDS): EER customers raising more than $20 million by donating to the RFDS through their electricity bills.

Our mission was to celebrate this milestone while giving back to the communities that made it possible. The result was The Thank You Circuit, a travelling activation designed to share gratitude across the state.

At the centre of the campaign was a custom-designed media truck, proudly displaying the names of every donor, that journeyed from Brisbane to Townsville, stopping at Maryborough, Rockhampton and Mackay.

BonBon and Aruga managed the end-to-end execution, including campaign ideation, route mapping, supplier negotiation and community engagement. In each town, BonBon organised community morning teas to bring EER staff and locals together to celebrate the shared achievement.

To extend the campaign’s reach, Aruga developed a public relations strategy that secured local media coverage and highlighted the human stories behind the donations.

For one week, the BonBon and Aruga teams travelled in a convoy with the truck, overseeing logistics, supplier coordination and media activity to ensure The Thank You Circuit ran seamlessly and left a lasting impression across Queensland.

CONFETTI-WORTHY RESULTS

226 attendees across community celebrations

〰️

9 editorial clippings secured

〰️

39,341 estimated audience reach

〰️

1,347 kilometres travelled

〰️

226 attendees across community celebrations 〰️ 9 editorial clippings secured 〰️ 39,341 estimated audience reach 〰️ 1,347 kilometres travelled 〰️

Royal_Flying_Doctor_Service_Ergon_Energy_Thank_You_Circuit_Day_One_Sept25_MASTER 9.jpeg

Royal_Flying_Doctor_Service_Ergon_Energy_Thank_You_Circuit_Day_Five_Sept25_MASTER 1.jpg

Royal_Flying_Doctor_Service_Ergon_Energy_Thank_You_Circuit_Day_Three_Sept25_MASTER 14.png

Royal_Flying_Doctor_Service_Ergon_Energy_Thank_You_Circuit_Day_Three_Sept25_MASTER 10.jpg

FROM CONCEPT TO CREATION

BonBon created and delivered The Thank You Circuit to share gratitude with the communities that helped EER and RFDS reach the $20 million donation milestone.
BonBon orchestrated big moments in small-town stops, hosting morning teas and celebrations that united EER staff, locals and RFDS supporters.
BonBon partnered with Aruga to spread the good news far and wide, highlighting the human stories behind the donations.
Aruga and BonBon hit the road to steer every detail, from routes and suppliers to smiles and storytelling.