Part of the Team
Bringing Youi’s Brisbane Lions partnership to life for the fans
Youi Locker- The Gabba, Brisbane
In the stadiums and in the loungerooms, it’s the fans that make footy so special. Which is why Youi is proud to support the supporters of the Brisbane Lions.
Positioning themselves as the “Official Partner of Footy Fans”, Youi engaged BonBon to create meaningful and memorable home game connections with members and fans that went beyond traditional sponsorship visibility.
BonBon designed and delivered two high-impact activations that turned Youi’s Brisbane Lions partnership into a lived experience, both inside the Gabba stadium and in Lion Park.
Wall of Members
Inside the stadium BonBon created a series of custom oversized wall posters featuring the names of every Brisbane Lions member. This simple but powerful gesture gave members a starring role on game day. Fans flocked to find their names on the walls turning the hunt into a buzzworthy activity and a natural photo opportunity. The installation delivered dual impact by celebrating the Lions’ loyal supporters while seamlessly embedding Youi’s brand into the heart of the stadium experience.
Youi Locker
On game days outside in Lion Park BonBon introduced the Youi Locker. A full-scale photo installation that transported fans into the pre-game ritual of the locker room. Supporters posed in a mock up change room sandwiched between co-captains Lachie and Harris, with the newest recruit ready to don the guernsey. Immersive, playful and highly shareable the installation invited fans to step into the shoes of their heroes, strengthening their emotional connection to the Lions and reinforcing Youi’s role as the proud partner making it all possible.
CONFETTI-WORTHY RESULTS
2 major activations delivered
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1000s of members celebrated on Wall of Members
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500+ fan debuts in the Youi Locker
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2 major activations delivered 〰️ 1000s of members celebrated on Wall of Members 〰️ 500+ fan debuts in the Youi Locker 〰️
FROM CONCEPT TO CREATION
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Both activations were designed around the supporter experience from the pride of seeing your name in lights to the thrill of stepping into your heroes’ locker room.
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The Youi brand wasn’t just visible it was interwoven into the experience ensuring fans linked the feeling of pride and belonging with Youi.
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Each activation was designed to photograph beautifully encouraging social sharing and amplifying reach far beyond the stadium walls.
The Gabba x BonBon activations: Youi, Hyundai & TAB